by stevenpdennis | Jan 13, 2020 | Being Remarkable, Innovation
In his “I have a dream” speech, Martin Luther King, Jr. challenged a slow and steady pathway to civil rights reform. Those in favor of an incremental approach feared that making waves–that being too confrontational–would backfire. It was seen as too risky a strategy....
by stevenpdennis | Jan 13, 2020 | Being Remarkable, Marketing, Me-tail, Personalization, Retail, Share of Attention, We-tail
For a long time brands had the upper hand. The purchase funnel was relatively straight-forward. Media channels were few and generally well controlled. The consumer’s access to product and pricing information was limited. Distribution channels were highly disciplined....
by stevenpdennis | Jan 13, 2020 | Being Remarkable, Customer Growth Strategy, Retail
As much fun as it is to call out Eddie Lampert on his misguided, selfish and seemingly delusional decade-plus leadership of Sears Holdings, when the world’s slowest liquidation sale is ultimately complete–I’m guessing, for all intents and purposes, by this time next...
by stevenpdennis | Jan 13, 2020 | Being Remarkable, Retail, Winning on Experience
“I see dead people…they only see what they want to see. They don’t know they’re dead.” – Cole Sear in The Sixth Sense There probably was a time when Eddie Lampert honestly believed that Sears and Kmart could be resurrected as competitive retailers. But the concept of...
by stevenpdennis | Jan 13, 2020 | Being Remarkable, Customer Growth Strategy, Customer Insight
Any business school course on strategy will devote significant time to the importance of competitive differentiation. We attend marketing conferences where speakers pontificate on the need to have a unique value proposition. Excellent books like Seth Godin’s Purple...
by stevenpdennis | Jan 13, 2020 | Being Remarkable, Bricks and Mobile, Frictionless Commerce, Omni-channel
While many brands were slow to drink the omni-channel Kool-Aid, failing to recognize a fundamental shift in consumer behavior that began over a decade ago, most are now throwing gobs of money at various cross-channel marketing and “seamless integration” initiatives....
