by stevenpdennis | Jan 13, 2020 | Being Remarkable, Customer Growth Strategy, Omni-channel, Retail, Share of Attention
There has been a strong and growing narrative that the single smartest thing a struggling retailer can do is to close stores and, in some cases, a lot of them. I first touched on this nearly three years ago in my post “Shrinking to prosperity: The store closing...
by stevenpdennis | Jan 13, 2020 | Being Remarkable, Marketing, Me-tail, Personalization, Retail, Share of Attention, We-tail
For a long time brands had the upper hand. The purchase funnel was relatively straight-forward. Media channels were few and generally well controlled. The consumer’s access to product and pricing information was limited. Distribution channels were highly disciplined....
