by stevenpdennis | Jan 14, 2020 | Bricks and Mobile, Customer-centric, Mobile, Multi-Channel, Omni-channel, Retail, Social Media
For quite some time, various executives and so-called gurus have been going on and on about “multi-channel” this and “multi-channel” that. In fact, it’s hard to get through a discussion–or speech or consulting report or white paper or blog posting–on multi-channel...
by stevenpdennis | Jan 13, 2020 | Being Remarkable, Customer Growth Strategy, Omni-channel, Retail, Share of Attention
There has been a strong and growing narrative that the single smartest thing a struggling retailer can do is to close stores and, in some cases, a lot of them. I first touched on this nearly three years ago in my post “Shrinking to prosperity: The store closing...
by stevenpdennis | Jan 13, 2020 | Being Remarkable, Bricks and Mobile, Customer-centric, Multi-Channel, Omni-channel, Personalization, Winning on Experience
“Reports of my death have been greatly exaggerated.” – Mark Twain* Media reports highlight the dramatic shift of spending from traditional stores to e-commerce. Industry analysts and pundits predict the demise of brands with substantial investments in retail real...
by stevenpdennis | Jan 13, 2020 | Being Remarkable, Bricks and Mobile, Frictionless Commerce, Omni-channel
While many brands were slow to drink the omni-channel Kool-Aid, failing to recognize a fundamental shift in consumer behavior that began over a decade ago, most are now throwing gobs of money at various cross-channel marketing and “seamless integration” initiatives....
by stevenpdennis | Jan 13, 2020 | Digital, Mobile, Omni-channel, Retail
There is no question that the retail industry is under-going a tremendous amount of change. Record numbers of store closings. Legacy brands going out of business–or teetering on the brink of bankruptcy. Venture capital funded start-ups wreaking havoc upon traditional...
by stevenpdennis | Jan 13, 2020 | Being Remarkable, Bricks and Mobile, Leadership, Omni-channel, Retail, Winning on Experience
This article was originally posted in May 2014. As a former Sears senior executive I’ve followed the once mighty brand’s journey from mediocrity to bad to just plain sad. What a long strange trip it’s been. When I left in late 2003 we were gaining traction in our core...