It's hard to underestimate the success and increasing power of Amazon. Their market cap hovers just under $1 trillion. Their growth rates have been astounding. By most estimates Amazon now accounts for nearly 50% of all US e-commerce revenues, roughly 5% of all retail and is significantly bigger than their next 10 competitors combined. One study has some 55% … Continue reading Plot twist: Amazon’s future may soon be tied to physical stores
It's no secret that mobile is becoming increasingly important in consumers' shopping journeys. Retail brands as diverse as Target and Neiman Marcus have alluded to the pivotal role that digital plays in driving both their online and physical store sales. And of course when we say "digital," often we mean mobile. In fact, for many retailers, mobile is becoming the front … Continue reading A very mobile Christmas?
From recent headlines you might assume that sales in brick & mortar stores must be falling off a cliff. You'd be wrong. Yes, e-commerce is growing at a much faster rate, but revenues in physical stores remain positive (1%-2% growth depending on the source). There is also a sense that online shopping is becoming the … Continue reading Physical retail: Definitely different, far from dead
The Harvard Business Review just published a new report, which features comments from yours truly. I hope you'll check it out: Micro-moments and the shopper journey
Many traditional retailers are already living in a "digital first" world. If your brand isn't quite there yet, it's likely only a matter of time--a short time. Digital first means that even if the customer ultimately buys in a brick & mortar location, their journey starts online. Digital first means that the primary way prospective customers … Continue reading Digital first retail