Amidst all the retail apocalypse nonsense it turns out that physical retail isn't dead after all. Last year some 3,000 new stores were opened and physical retail continued to have positive growth in most major global markets. One of my 14 predictions for retail in 2019 is the notion that, despite the presumed death of physical retail, quite … Continue reading The stores strike back
'Tis the season for annual retail predictions and, fear not dear reader, I will be sharing mine early in the New Year. Yet amidst all the prognostication nary a modern day Nostradamus gets fact checked on how well-honed their gift of prophecy actually turns out to be. I don't want to be that guy. So here's … Continue reading My 13 ‘provocative’ retail predictions for 2018: So how’d I do?
Just a couple of years ago the conventional wisdom was that e-commerce was going to wreak havoc with every aspect of physical retail. This "e-commerce will eat the world" hypothesis continues to drive the "retail apocalypse" nonsense. It has even caused some normally level-headed analysts (and some maybe not so much) to suggest that brick & … Continue reading Pure-play e-commerce’s scaling woes continue
As the middle continues to collapse—and many well established retailers struggle to move from boring to remarkable—brands must continually seek new ways to become unique, more intensely relevant and truly memorable. One strategy that seems to be picking up steam involves so-called digitally native brands creating alliances with much larger legacy retail companies. Earlier this month, as … Continue reading Strange bedfellows? Legacy retailer and disruptive brand partnerships are on the rise.
One of the recurring themes in my consulting, writing and speaking is that the distinction between online and physical shopping is increasingly a distinction without a difference. The key for most brands is to deploy a well harmonized, one brand, many channels strategy and to embrace the blur. Central to this notion is realizing that a physical … Continue reading Retail’s ‘halo effect’: New stores boost a brand’s website traffic by 37%, study finds