As the middle continues to collapse—and many well established retailers struggle to move from boring to remarkable—brands must continually seek new ways to become unique, more intensely relevant and truly memorable. One strategy that seems to be picking up steam involves so-called digitally native brands creating alliances with much larger legacy retail companies. Earlier this month, as… Continue reading Strange bedfellows? Legacy retailer and disruptive brand partnerships are on the rise.
This is a big earnings period for retailers. As the reports roll in, it's increasingly clear that it's both the best of times and the worst of times for retail. While performance overall is, on average, much better than a year ago, what continues to come into sharper relief are three inescapable conclusions. First, as I have been… Continue reading Retail earnings: The best of times, the worst of times