Misteaks Were Made

Misteaks Were Made

If we try a new tactic, it might not work. It might be too early, too late, too expensive, too small a market, you name it. We might mess up the execution or spend too much money to possibly earn a decent return. Indeed, if we build it, they (the customers) might not...
Dead Brands Walking

Dead Brands Walking

What follows is a sub-chapter from my new book. When I wrote it last fall I had no idea how prophetic it would be. While I had been writing and speaking about the collapse of the middle and the increasing irrelevance of retailers that were failing to become more...
Shift Happens

Shift Happens

Think for a moment about all the radical shifts we are experiencing in this age of digital disruption… The shift from largely siloed experiences to those that are cross-channel and demand well-harmonized integration. The shift from going online to living online....