Remarkable Retail 2021 Book Cover


How to Win & Keep Customers in the Age of Disruption

In this expanded and completely revised 2nd edition of his bestselling book, retail industry veteran and thought leader Steve Dennis dissects the seismic shifts brought about by digital disruption and a global pandemic, while providing a provocative, pragmatic guide to reignite growth.

Physical retail isn’t dead. Boring retail is.

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“Required reading for anyone who runs a store, shops, or who lives in a town that depends on stores for community, excitement, or taxes. The book is clear, clean, well-written, actionable, true, appropriately witty, fun to read, and well done. Steve Dennis knows exactly what’s happening in retail today and tomorrow, and he’s eager to share his wisdom.”

author of This is Marketing

“Steve Dennis provides a remarkable twofer: (1) an up-to-date, insightful, and comprehensive review of the evolving retail landscape; and (2) a set of pointers to plot a course for retail success. Remarkable Retail is a crucial playbook in a category that does not tolerate mediocrity.”

former chairman and CEO of Best Buy, senior lecturer at Harvard Business School

“Remarkable Retail provides great perspective on what is driving today’s retail winners and losers. But more importantly, Dennis lays out a roadmap for companies to use to navigate today’s rapidly changing environment.”

former chair and CEO, Saks Inc.

“Remarkable Retail conveys a deep understanding of the challenges facing the US retail middle ground while so many rivals—and not just Amazon—have thrived. A definite must-read for the retail enthusiast.”

CEO and founder, Coresight Research

“The future of retail is neither bleak nor fixed. This book shows it is remarkable and changing. True leaders go out of their way to offer new solutions and experiences, and Remarkable Retail illustrates how to change and inspires you to do so.”

author of Restoring the Soul of Business and former chief strategist of Publicis Groupe

“Dennis compellingly argues that retail playbooks of the past are no longer effective, and proceeds to offer a comprehensive playbook for the future of retail. Remarkable Retail is full of pragmatic advice from a true practitioner that every retail executive must read.”

chief commerce strategy officer, Publicis Group

“COVID has reshaped the retail landscape radically and irrevocably. To navigate this landscape, retailers need entirely new strategies. Lean on Steve’s experience and read this book.”

best-selling author of The Four and Post Corona

“Remarkable Retail is your guide to fast-track innovation and, more importantly, consumer relevance in the COVID economy.”

digital anthropologist, best-selling author, futurist

“Remarkable Retail is a great read that provides a crisp and useful overview of the recent history and current state of the retail industry. More importantly, Dennis offers valuable suggestions for how brand and retail executives, as well as investors, should be thinking about the interplay between stores and e-commerce, and the ingredients that make a brand or store memorable.”

former president and chief merchandising officer,
Neiman Marcus Group

“Wise, witty, and pragmatic, Steve Dennis has written an indispensable guide for succeeding in the fast-changing world of modern retail. The book is simultaneously timely and timeless.”

CEO, Female Factor, and author of Why She Buys
and Winning Her Business

“Skip that online course at Wharton and just buy this book. A smart, articulate, battle-scarred retail veteran pours a graduate course on the past, present, and future of consumption into one very readable summary.”

CEO, Envirosell Inc., and author of Why We Buy

“Remarkable Retail is one of the few places where retailers are given a clear path forward. Put aside the global pandemic. Put aside the trope that ‘retail is dead.’ Look deeper. Understand customer behavior. Think differently about what, exactly, a store means. I love the smell of commerce in the morning (to steal a line from Mallrats). After reading Remarkable Retail, you will too.”

author of Six Pixels of Separation and CTRL ALT Delete

Meet Steve

Steve Dennis has over 30+ years of experience as a strategic advisor, board member, general manager and C-level executive at two Fortune 500 retailers. He has worked with dozens of retail, luxury, technology and social impacts brands to inspire, catalyze and design more remarkable and profitable growth strategies.

Steve’s signature “tell is like it is” style and ‘8 Essentials of Remarkable Retail’ framework makes him one of the industry’s most in-demand thought leaders. He has delivered keynotes, led management workshops and consulted across six continents, sharing what it takes to win and keep customers in the age of Amazon, Alibaba, and digital disruption.

He is also a senior contributor to Forbes magazine and his insights are regularly featured in the media including Bloomberg/BusinessWeek, CNBC, CNN, Fortune, Harvard Business Review, USA Today and The Wall Street Journal, amongst many others.

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