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Store Expansion May Not Be A Slam Dunk For Struggling Digitally Native Brands

Store Expansion May Not Be A Slam Dunk For Struggling Digitally Native Brands

by stevenpdennis | May 24, 2022 | Digitally Native Vertical Brand, Direct to Consumer, Profitless Prosperity

Warby Parker’s disappointing earnings report is just more evidence of what I call the profitless prosperity of disruptor brands. They join a growing list of retail innovators that are posting strongly growing revenues while their profits continue to worsen. Given that...
What We Often Get Wrong About E-Commerce—And Why It Matters

What We Often Get Wrong About E-Commerce—And Why It Matters

by stevenpdennis | Apr 11, 2022 | Direct to Consumer, E-commerce, Harmonized

When it comes to the vast and complex world of retail, nothing in the past three decades has been more disruptive than the advent and wide-spread adoption of online shopping. Yet, the e-commerce of today is often vastly different from what began to re-define the...
After Earnings Whiff, Maybe Warby Parker Can Learn Something From Old-School DTC Brands

After Earnings Whiff, Maybe Warby Parker Can Learn Something From Old-School DTC Brands

by stevenpdennis | Mar 25, 2022 | Digitally Native Vertical Brand, Direct to Consumer, Profitless Prosperity

Warby Parker is the latest “digitally native vertical brand” (DNVB) to disappoint investors, continuing a striking, but increasingly familiar, pattern of profitless prosperity from disruptor brands. In just the past few weeks, Stitch Fix, Allbirds, Figs, and the...
The ‘Profitless Prosperity’ Of Retail Disruptor Brands

The ‘Profitless Prosperity’ Of Retail Disruptor Brands

by stevenpdennis | Mar 16, 2022 | Branding, Digitally Native Vertical Brand, Direct to Consumer

Last week Stitch Fix—the online personalized styling service—reported its quarterly earnings. Sales exceeded Wall Street’s expectations, but losses widened compared to a year earlier. The company also provided an outlook that suggested future growth would be difficult...
The Increasingly Useless Middleman

The Increasingly Useless Middleman

by stevenpdennis | Sep 14, 2020 | Collapse of the Middle, Direct to Consumer, Remarkable Retail

Traditional retail, at its core, relies largely on being a middleman. The typical multi-brand retailer sits between the manufacturing community and its target consumers, performing valuable intermediary tasks like selecting the right products for the markets it...
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