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Store Expansion May Not Be A Slam Dunk For Struggling Digitally Native Brands

Store Expansion May Not Be A Slam Dunk For Struggling Digitally Native Brands

by stevenpdennis | May 24, 2022 | Digitally Native Vertical Brand, Direct to Consumer, Profitless Prosperity

Warby Parker’s disappointing earnings report is just more evidence of what I call the profitless prosperity of disruptor brands. They join a growing list of retail innovators that are posting strongly growing revenues while their profits continue to worsen. Given that...
After Earnings Whiff, Maybe Warby Parker Can Learn Something From Old-School DTC Brands

After Earnings Whiff, Maybe Warby Parker Can Learn Something From Old-School DTC Brands

by stevenpdennis | Mar 25, 2022 | Digitally Native Vertical Brand, Direct to Consumer, Profitless Prosperity

Warby Parker is the latest “digitally native vertical brand” (DNVB) to disappoint investors, continuing a striking, but increasingly familiar, pattern of profitless prosperity from disruptor brands. In just the past few weeks, Stitch Fix, Allbirds, Figs, and the...
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