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Store Expansion May Not Be A Slam Dunk For Struggling Digitally Native Brands

Store Expansion May Not Be A Slam Dunk For Struggling Digitally Native Brands

by stevenpdennis | May 24, 2022 | Digitally Native Vertical Brand, Direct to Consumer, Profitless Prosperity

Warby Parker’s disappointing earnings report is just more evidence of what I call the profitless prosperity of disruptor brands. They join a growing list of retail innovators that are posting strongly growing revenues while their profits continue to worsen. Given that...
After Earnings Whiff, Maybe Warby Parker Can Learn Something From Old-School DTC Brands

After Earnings Whiff, Maybe Warby Parker Can Learn Something From Old-School DTC Brands

by stevenpdennis | Mar 25, 2022 | Digitally Native Vertical Brand, Direct to Consumer, Profitless Prosperity

Warby Parker is the latest “digitally native vertical brand” (DNVB) to disappoint investors, continuing a striking, but increasingly familiar, pattern of profitless prosperity from disruptor brands. In just the past few weeks, Stitch Fix, Allbirds, Figs, and the...
The ‘Profitless Prosperity’ Of Retail Disruptor Brands

The ‘Profitless Prosperity’ Of Retail Disruptor Brands

by stevenpdennis | Mar 16, 2022 | Branding, Digitally Native Vertical Brand, Direct to Consumer

Last week Stitch Fix—the online personalized styling service—reported its quarterly earnings. Sales exceeded Wall Street’s expectations, but losses widened compared to a year earlier. The company also provided an outlook that suggested future growth would be difficult...
9 Provocative Retail Predictions for 2021

9 Provocative Retail Predictions for 2021

by stevenpdennis | Feb 8, 2021 | Collapse of the Middle, Digitally Native Vertical Brand, Embrace the Blur

With so much uncertainty and volatility in the economy, it may be foolhardy to go out on a limb with any predictions. My crystal ball has certainly been faulty more than a few times. Nevertheless, I throw caution to the wind with my (mostly) educated guesses on what...
With the RealReal’s blockbuster IPO is ‘recommerce’ retail’s next big thing?

With the RealReal’s blockbuster IPO is ‘recommerce’ retail’s next big thing?

by stevenpdennis | Jan 14, 2020 | Digitally Native Vertical Brand, Disruption, Retail

It’s hard not to be impressed with The RealReal’s stock market debut. The luxury reseller raised $300MM in its initial public offering and saw its shares soar nearly 45% before settling in at at a market capitalization of $2.4 billion. Not too shabby. Until very...
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