Is IHOb a big nothing burger?

The teasing announcement that IHOP (the brand formerly known as the International House of Pancakes) would change its name to IHOb sent the interwebs wild. In the days leading up to what some seemed to take as earth-shaking, potentially vortex-shifting, news speculation was rife as to what the "b" stood for. Bacon? Breakfast? Burrito? Bohemianism? Blockchain? … Continue reading Is IHOb a big nothing burger?

The road to your brand

When the customers you wish to acquire and grow think about your brand is there a closeness and connection that instantly arises, or do they see it as far off with the road to relevance marred by potholes and other sources of friction? Are they moving closer or drifting farther away? Do you even know? … Continue reading The road to your brand

Creating meaning at scale

In case you haven't noticed, there is a whole lot of bifurcation going on. And in many markets, the middle is all but collapsing. At one end are the Walmart's, the Home Depot's, the Amazon's--the low price, vast assortment guys. Their pitch is easy to understand. We have just about everything you could possibly want, virtually … Continue reading Creating meaning at scale