It's no secret that mobile is becoming increasingly important in consumers' shopping journeys. Retail brands as diverse as Target and Neiman Marcus have alluded to the pivotal role that digital plays in driving both their online and physical store sales. And of course when we say "digital," often we mean mobile. In fact, for many retailers, mobile is becoming the front … Continue reading A very mobile Christmas?
The Trump administration's issues with spelling are "unpresidented." Here's a brief history, which doesn't even include yesterday's announcement of "John" Huntsman as the new ambassador to Russia. To be sure, Trump's problems with spelling and diction are hardly the scariest things about his Presidency. But any important relationship is built on trust. And sometimes it's … Continue reading Lasting peach
It's been happening for a few years now, but the pace is accelerating. Retailers waking up to the reality of a slow or no growth world. Retailers beginning to understand that if you don't garner share of attention, you have little or no shot at share of wallet. Retailers starting to comprehend that it's not about … Continue reading Retail’s big reset
A book that I read more than 20 years ago fundamentally changed my perspective on business overall and marketing in particular. Peppers and Rodgers "The One to One Future" embedded in my psyche the notion that knowing more about your customer than your competition was a critical component of competitive advantage. And before long "treat different … Continue reading This time it’s personal
Overtly acknowledging that someone started something important or invented a wholly new product, process or movement seems like the decent thing to do. In fact, when another person is the pioneer or ups the ante it can be precisely the impetus we need to get moving and be more creative ourselves. After all, until we've … Continue reading Yeah, but you started it