It's no secret that mobile is becoming increasingly important in consumers' shopping journeys. Retail brands as diverse as Target and Neiman Marcus have alluded to the pivotal role that digital plays in driving both their online and physical store sales. And of course when we say "digital," often we mean mobile. In fact, for many retailers, mobile is becoming the front … Continue reading A very mobile Christmas?
There is no question that the retail industry is under-going a tremendous amount of change. Record numbers of store closings. Legacy brands going out of business--or teetering on the brink of bankruptcy. Venture capital funded start-ups wreaking havoc upon traditional distribution models and pricing structures. Discount-oriented retailers stealing share away from once mighty department stores. And, … Continue reading Retail’s Single Biggest Disruptor. Spoiler Alert: It’s Not E-commerce
In a "brick & mortar first" world, retailer's embraced the old adage: location, location, location. Once the site was determined, a lot of time and money went into the design of the store--with a particular emphasis on making it as strong a magnet for consumer traffic as budget and inspiration would allow. Then the visual … Continue reading Retail’s new front door
The Harvard Business Review just published a new report, which features comments from yours truly. I hope you'll check it out: Micro-moments and the shopper journey
Please check out my new Advertising Age article, produced in partnership with Google. Click here: Marketing's new 'power of now'