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The blended channel is the only channel

The blended channel is the only channel

by stevenpdennis | Jan 14, 2020 | Bricks and Mobile, Customer-centric, Mobile, Multi-Channel, Omni-channel, Retail, Social Media

For quite some time, various executives and so-called gurus have been going on and on about “multi-channel” this and “multi-channel” that. In fact, it’s hard to get through a discussion–or speech or consulting report or white paper or blog posting–on multi-channel...
Different, not dead: The future of brick & mortar retail

Different, not dead: The future of brick & mortar retail

by stevenpdennis | Jan 13, 2020 | Being Remarkable, Bricks and Mobile, Customer-centric, Multi-Channel, Omni-channel, Personalization, Winning on Experience

“Reports of my death have been greatly exaggerated.”  – Mark Twain* Media reports highlight the dramatic shift of spending from traditional stores to e-commerce. Industry analysts and pundits predict the demise of brands with substantial investments in retail real...
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