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Different, not dead: The future of brick & mortar retail

Different, not dead: The future of brick & mortar retail

by stevenpdennis | Jan 13, 2020 | Being Remarkable, Bricks and Mobile, Customer-centric, Multi-Channel, Omni-channel, Personalization, Winning on Experience

“Reports of my death have been greatly exaggerated.”  – Mark Twain* Media reports highlight the dramatic shift of spending from traditional stores to e-commerce. Industry analysts and pundits predict the demise of brands with substantial investments in retail real...
I am the captain now

I am the captain now

by stevenpdennis | Jan 13, 2020 | Being Remarkable, Marketing, Me-tail, Personalization, Retail, Share of Attention, We-tail

For a long time brands had the upper hand. The purchase funnel was relatively straight-forward. Media channels were few and generally well controlled. The consumer’s access to product and pricing information was limited. Distribution channels were highly disciplined....
Retail’s great bifurcation

Retail’s great bifurcation

by stevenpdennis | Jan 9, 2020 | Being Remarkable, Customer Growth Strategy, Customer-centric, Frictionless Commerce, Omni-channel, Personalization

This post originally appeared on my previous blog site in December 2015. It’s not that malls are dying. In fact, many malls are not only surviving, quite a few are thriving. Despite all the doomsayers, physical retail is not facing extinction. Not only are many...
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