by stevenpdennis | Jan 13, 2020 | Being Remarkable, Bricks and Mobile, Customer-centric, Multi-Channel, Omni-channel, Personalization, Winning on Experience
“Reports of my death have been greatly exaggerated.” – Mark Twain* Media reports highlight the dramatic shift of spending from traditional stores to e-commerce. Industry analysts and pundits predict the demise of brands with substantial investments in retail real...
by stevenpdennis | Jan 13, 2020 | Being Remarkable, Marketing, Me-tail, Personalization, Retail, Share of Attention, We-tail
For a long time brands had the upper hand. The purchase funnel was relatively straight-forward. Media channels were few and generally well controlled. The consumer’s access to product and pricing information was limited. Distribution channels were highly disciplined....
by stevenpdennis | Jan 9, 2020 | Being Remarkable, Customer Growth Strategy, Customer-centric, Frictionless Commerce, Omni-channel, Personalization
This post originally appeared on my previous blog site in December 2015. It’s not that malls are dying. In fact, many malls are not only surviving, quite a few are thriving. Despite all the doomsayers, physical retail is not facing extinction. Not only are many...
