Macy's just launched Story concept shops in 36 stores across the United States. The new "narrative-driven retail experience" occupies about 1,500 square feet in most stores. The move comes less than a year after Macy's acquired the Story brand and made its founder, Rachel Shechtman, its brand experience officer. This is the latest step in Macy's attempts to become more … Continue reading Will Story help Macy’s launch an exciting new chapter?
Last week, Shopko, the long-beleaguered department store chain, announced it would begin a complete liquidation. It now joins a growing list of once-prominent retail brands (Payless Shoes, Toys "R" Us, Gymboree) that first tried to shrink to prosperity, only to finally admit that the real issue was lack of customer relevance and that no turnaround was possible. An … Continue reading Another store bites the dust: Why retailers like Shopko fail
Two retailers are seeking to really put the high into high fashion. Last week Barney's New York, which operates 15 luxury department stores and outlets in the US, announced it would open "The High End" in its Beverly Hills flagship. Deemed a "luxury cannabis lifestyle shop" the new concept will be tucked away on the fifth floor … Continue reading Barneys and MedMen hope ‘high’ fashion will be a big hit
Just about every year for the past 25 or so, I make the trek to New York to rub shoulders (quite literally) with nearly 40,000 of my closest friends (not literally) during the National Retail Federation's "Big Show." It's always a great opportunity to connect with the industry's movers and shakers, see the latest in … Continue reading NRF’s Big Show: Addressing the knowing-doing gap
After learning that Amazon might open up to 3,000 Go stores by 2021, the industry was still catching its collective breath when the retail behemoth opened an entirely new format in Manhattan's Soho neighborhood last week. Amazon 4-Star is the latest move into physical retail on the part of the once online-only retailer, joining Amazon Books and Whole Foods. … Continue reading Will Amazon 4-Star live up to its reviews?