Always. Be. Testing.
Will the Metaverse completely transform your company? Hard to say.
Would the response rates (and ultimately the profitable enrollment) of your prospective high value customers be improved through increased personalization? Perhaps.
Can a more tailored, hybrid go-to-market strategy drive greater share of wallet and market share? Could be.
In a VUCA world, few things are certain. But here’s the thing: remarkable retailers aren’t successful because they have some unique ability to see the future. They are successful because they try more things. Because they realize, as Seth reminds us, that if failure is not an option, then neither is success. Because they embrace a culture of experimentation.
Remarkable brands aren’t always right. But they do follow ABT.
A-Always.
B-Be.
T-Testing.
Store Expansion May Not Be A Slam Dunk For Struggling Digitally Native Brands
Warby Parker’s disappointing earnings report is just more evidence of what I call the profitless prosperity of disruptor brands. They join a growing list of retail innovators that are posting strongly growing revenues while their profits continue to worsen. Given that...
Regrets? I’ve Had A Few.
Are you trying to live a life with no regrets? Well good luck with that. Not only is it non-sensical, it can be harmful. Trying to live a life without regrets, is to play it way too safe. It's to miss out on so many possibilities--the potential to love deeply, expand...
The Myth of The Great E-commerce Acceleration
One of the most pervasive retail industry narratives is the belief that online shopping growth was massively accelerated by the pandemic. Set your WABAC Machine to the spring of 2020 and you’ll find scores of references to how we experienced “10 years of growth in...
"The Store Operations Council enjoyed every minute of Steve Dennis's presentation on retail's future. He always keeps it real and speaks the language of retail experts."
Cathy Hotka
Principal
Cathy Hotka & Associates
"The Store Operations Council enjoyed every minute of Steve Dennis's presentation on retail's future. He always keeps it real and speaks the language of retail experts."
Cathy Hotka
Principal
Cathy Hotka & Associates
