Always. Be. Testing.
Will the Metaverse completely transform your company? Hard to say.
Would the response rates (and ultimately the profitable enrollment) of your prospective high value customers be improved through increased personalization? Perhaps.
Can a more tailored, hybrid go-to-market strategy drive greater share of wallet and market share? Could be.
In a VUCA world, few things are certain. But here’s the thing: remarkable retailers aren’t successful because they have some unique ability to see the future. They are successful because they try more things. Because they realize, as Seth reminds us, that if failure is not an option, then neither is success. Because they embrace a culture of experimentation.
Remarkable brands aren’t always right. But they do follow ABT.
A-Always.
B-Be.
T-Testing.
My Bold Retail Predictions for 2023
As I share my annual retail predictions I’m reminded of a joke a colleague of mine recently shared with me: Q. What’s the difference between God and a retail futurist? A. God doesn’t think he’s a retail futurist. So damn the humility and full speed ahead as I bring...
Too Much Of A Goods Thing: Retailers Are Drowning In Inventory
Target is the latest retailer to reveal that it bought too much stuff and will need to take aggressive action to get its inventory levels back in line. These moves will include cancelling orders and hitting a lot of products with the old markdown gun. CEO Brian...
Store Expansion May Not Be A Slam Dunk For Struggling Digitally Native Brands
Warby Parker’s disappointing earnings report is just more evidence of what I call the profitless prosperity of disruptor brands. They join a growing list of retail innovators that are posting strongly growing revenues while their profits continue to worsen. Given that...
"The Store Operations Council enjoyed every minute of Steve Dennis's presentation on retail's future. He always keeps it real and speaks the language of retail experts."
Cathy Hotka
Principal
Cathy Hotka & Associates
"The Store Operations Council enjoyed every minute of Steve Dennis's presentation on retail's future. He always keeps it real and speaks the language of retail experts."
Cathy Hotka
Principal
Cathy Hotka & Associates
