Always. Be. Testing.
Will the Metaverse completely transform your company? Hard to say.
Would the response rates (and ultimately the profitable enrollment) of your prospective high value customers be improved through increased personalization? Perhaps.
Can a more tailored, hybrid go-to-market strategy drive greater share of wallet and market share? Could be.
In a VUCA world, few things are certain. But here’s the thing: remarkable retailers aren’t successful because they have some unique ability to see the future. They are successful because they try more things. Because they realize, as Seth reminds us, that if failure is not an option, then neither is success. Because they embrace a culture of experimentation.
Remarkable brands aren’t always right. But they do follow ABT.
A-Always.
B-Be.
T-Testing.
My 2024 Retail Predictions: A Reckoning
For the last several years, I've made a list of annual predictions for the retail industry, which I share here, on Forbes, and on my podcast. And then, in what can sometimes amount to an act of self-flagellation, I take account of how I did. So without further ado,...
Shift Happens
I grew up in the outlying suburbs of New York City in the 1960s and ’70s. Like other middle-class kids from the area, I spent many a weekend being dragged around by my mother to go shopping at stores like Abraham & Strauss, Caldor, and Bamberger’s. On family road...
Luxury Hits the Wall. What’s Going On and What’s Next?
Recent earnings reports from the world’s top luxury players have largely brought bad news. Moreover, a fair amount of uncertainty and chaos has been in the air all year as money-losing online-only players like Farfetch and YNAP have run into the arms of new corporate...
"The Store Operations Council enjoyed every minute of Steve Dennis's presentation on retail's future. He always keeps it real and speaks the language of retail experts."
Cathy Hotka
Principal
Cathy Hotka & Associates
"The Store Operations Council enjoyed every minute of Steve Dennis's presentation on retail's future. He always keeps it real and speaks the language of retail experts."
Cathy Hotka
Principal
Cathy Hotka & Associates
