You've got to hand it to Eddie Lampert; the guy is tenacious. Of course he is also seriously misguided. At least when it comes to Sears. To briefly recap. Act One In 2004 Lampert decides to merge a struggling and decidedly mediocre retailer (that'd be Sears) with a lousy one (that'd be Kmart). Turns out … Continue reading Sears’ latest move: Four weddings and a(n) eventual funeral
What is it like to work at a brand that, since the turn of this century, doesn't seem to have learned much of anything about what it takes to stay remarkable and relevant in today's retail environment? Well, some folks like to watch, I guess. Of course, I don't have to wonder all that much since I worked … Continue reading Bed, Bath & Beyond Boring
L'Occitane new experiential retail concept store in New York I keep reading that success in retail today is all about the experience. Some retail influencers whom I cross paths with on the conference circuit often anchor their talks on some variation of customer experience being "the new black." Whether I'm working with clients or fielding questions at one … Continue reading So now retail is all about the experience? Just what the heck does that mean?
Macy's just launched Story concept shops in 36 stores across the United States. The new "narrative-driven retail experience" occupies about 1,500 square feet in most stores. The move comes less than a year after Macy's acquired the Story brand and made its founder, Rachel Shechtman, its brand experience officer. This is the latest step in Macy's attempts to become more … Continue reading Will Story help Macy’s launch an exciting new chapter?
Sears, aka "The World's Slowest Liquidation Sale," garnered a fair amount of attention recently with the announcement that they would open small stores featuring appliances and other home products called Home & Life. Perhaps having closed hundreds of stores over the past few years, the idea that Sears would "get off the mall" with new, more … Continue reading Sears tries small stores again and again. Here’s why they’ll fail once again.