What is it like to work at a brand that, since the turn of this century, doesn't seem to have learned much of anything about what it takes to stay remarkable and relevant in today's retail environment? Well, some folks like to watch, I guess. Of course, I don't have to wonder all that much since I worked … Continue reading Bed, Bath & Beyond Boring
L'Occitane new experiential retail concept store in New York I keep reading that success in retail today is all about the experience. Some retail influencers whom I cross paths with on the conference circuit often anchor their talks on some variation of customer experience being "the new black." Whether I'm working with clients or fielding questions at one … Continue reading So now retail is all about the experience? Just what the heck does that mean?
Macy's just launched Story concept shops in 36 stores across the United States. The new "narrative-driven retail experience" occupies about 1,500 square feet in most stores. The move comes less than a year after Macy's acquired the Story brand and made its founder, Rachel Shechtman, its brand experience officer. This is the latest step in Macy's attempts to become more … Continue reading Will Story help Macy’s launch an exciting new chapter?
Sears, aka "The World's Slowest Liquidation Sale," garnered a fair amount of attention recently with the announcement that they would open small stores featuring appliances and other home products called Home & Life. Perhaps having closed hundreds of stores over the past few years, the idea that Sears would "get off the mall" with new, more … Continue reading Sears tries small stores again and again. Here’s why they’ll fail once again.
On the heels of Lyft's $24 billion initial public offering--and what could be $100+ billion valuations later this year when Uber and WeWork go public--$20billsfor$15.com filed its S-1 on Friday. In its filing the 2 year old company--which bills itself as the first "disruptive currency" brand--said it would seek to raise $200 billion to fund … Continue reading $20billsfor$15.com seeks first $1 trillion IPO valuation