What is it like to work at a brand that, since the turn of this century, doesn't seem to have learned much of anything about what it takes to stay remarkable and relevant in today's retail environment? Well, some folks like to watch, I guess. Of course, I don't have to wonder all that much since I worked … Continue reading Bed, Bath & Beyond Boring
L'Occitane new experiential retail concept store in New York I keep reading that success in retail today is all about the experience. Some retail influencers whom I cross paths with on the conference circuit often anchor their talks on some variation of customer experience being "the new black." Whether I'm working with clients or fielding questions at one … Continue reading So now retail is all about the experience? Just what the heck does that mean?