Ulta and Sephora keep defying the ‘retail apocalypse’

It seems like more and more brands didn't get the 'retail apocalypse' memo. As many in the media shout "bring out your dead," it turns out quite a few major retailers keep cruising along despite being heavily invested in  physical stores. Sephora, which already has more than 1,100 locations (free-standing and within JC Penney stores), recently announced plans … Continue reading Ulta and Sephora keep defying the ‘retail apocalypse’

Nordstrom ups the ante with new loyalty program

Last week Nordstrom, the U.S.-based fashion retailer, announced the launch of a new loyalty program. Despite its rather uninspired name, The Nordy Club is intended to broaden customer engagement while increasing earn rates by 50% for members paying with a Nordstrom credit card. The new program also offers more access to services and personalized offerings. At first … Continue reading Nordstrom ups the ante with new loyalty program