Steve Dennis
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Omnichannel is dead. The future is harmonized retail.

by stevenpdennis | Jan 14, 2020 | Harmonized, Reimagining Retail, Retail

I’m calling it. “Omnichannel” is dead. And in my mind it’s long overdue. Nearly 16 years since its apparent coining, I think most of us can agree that if “omni-channel” ever had any real usefulness as a concept (debatable), it is now well past its expiration date. And...

Physical retail is not dead. Boring retail is.

by stevenpdennis | Jan 13, 2020 | A Really Bad Time to Be Boring, Reimagining Retail, Retail

It may make for intriguing headlines, but physical retail is clearly not dead. Far from it, in fact. But, to be sure, boring, undifferentiated, irrelevant and unremarkable stores are most definitely dead, dying or moving perilously close to the edge of the precipice....

Retail’s new fork in the road: Understanding ‘buying’ vs. ‘shopping’

by stevenpdennis | Jan 13, 2020 | Customer Experience, Reimagining Retail, Retail

As I pointed out in my last piece, it is all too easy to be misled by high-level statistics and narratives that paint an incomplete picture of the retail landscape. Similarly, many fail to appreciate the underlying dynamics that (increasingly) separate industry...
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