Will the Metaverse radically transform your business over the next few years?

Is the answer to your increasingly fragile customer relevance to move from being less format-centric to thinking about your operating system as more of a platform?

Would a radical redefinition of the purpose of your physical assets unleash a whole new world of growth potential?

The answers to all the above questions land somewhere between “maybe” and “probably.”

But here’s the thing: you don’t need all the answers right now. Not even close.

What you need is a wider aperture, a willingness to experiment and the foundation to act boldly when the moment strikes. Mostly you need a commitment to either get started or to let it go–at least for now.

Rumination and half measures get us nowhere.

A few years ago I shared a conference keynote stage with innovation expert Jim Carroll. He extolled the audience of retailers to “Think big. Start small. Scale fast.” A couple of weeks ago I was reminded of his words when a speaker at Shoptalk extolled his advice.

True then, true now.

The real question is what are you waiting for?