Many unhappy returns: E-commerce’s Achilles heel

It's a common misconception that e-commerce is inherently more profitable than brick & mortar retail. The fact that very few online dominant brands' profit margins exceed those of "traditional" retailers is one clue that this isn't true. But a better way to understand the longer-term outlook is to look at the underlying economic drivers. Above a … Continue reading Many unhappy returns: E-commerce’s Achilles heel