Weapons of Massive Consumption

"And I am a weapon of massive consumption. It's not my fault it's how I'm programmed to function." - Lily Allen As a society it does seem that we have been programmed to spend, spend, spend. Spending is American. He who dies with the most toys wins. We MUST have the next big thing, be … Continue reading Weapons of Massive Consumption

Surgical Shopping and the Hangover Market

Last holiday season I coined the term "surgical shopping" to describe the highly precise way many consumers were purchasing.  While the panic of late 2008 and early 2009 subsided, consumers were only gradually opening their wallets, focusing primarily on needs vs. wants and often trading down to brands that gave very clear bang for the … Continue reading Surgical Shopping and the Hangover Market