As the middle continues to collapse—and many well established retailers struggle to move from boring to remarkable—brands must continually seek new ways to become unique, more intensely relevant and truly memorable. One strategy that seems to be picking up steam involves so-called digitally native brands creating alliances with much larger legacy retail companies. Earlier this month, as … Continue reading Strange bedfellows? Legacy retailer and disruptive brand partnerships are on the rise.
It's hardly news that the retail industry is going through significant contraction of selling space as an uptick in bankruptcies and outright liquidations forces hundreds of locations to close en masse. In addition, dozens of struggling retailers continue to shutter outlets hoping to improve profitability or avoid a similar fate. In fact, there is a … Continue reading For a growing number of retailers, small is the new black
It's no secret that mobile is becoming increasingly important in consumers' shopping journeys. Retail brands as diverse as Target and Neiman Marcus have alluded to the pivotal role that digital plays in driving both their online and physical store sales. And of course when we say "digital," often we mean mobile. In fact, for many retailers, mobile is becoming the front … Continue reading A very mobile Christmas?
Last week Nordstrom announced it will open its first "Nordstrom Local" in West Hollywood, California. The new venture is noteworthy on several dimensions. First, at 3,000 square feet, the pilot concept is dramatically smaller than a typical Nordstrom full-line department store. Second, it won't stock any of the items that Nordy's is best known for, such as shoes, … Continue reading Small is the new black: Nordstrom ‘micro-concept’ edition
While the "retail apocalypse" narrative is nonsense, it's clear that we are witnessing a major contraction in traditional retail space. Store closings have tripled year over year and more surely loom on the horizon. The "death of the mall" narrative also tilts to the hyperbolic, but in many ways it is the end of the mall as we know … Continue reading Honey, I shrunk the store