One of the recurring themes in my consulting, writing and speaking is that the distinction between online and physical shopping is increasingly a distinction without a difference. The key for most brands is to deploy a well harmonized, one brand, many channels strategy and to embrace the blur. Central to this notion is realizing that a physical… Continue reading Retail’s ‘halo effect’: New stores boost a brand’s website traffic by 37%, study finds
The moderate department store sector has been struggling for some two decades; first losing share to category killers and discount mass merchants, then to off-price retailers and now, increasingly, to Amazon. Since 2008, department stores' share of total retail has sunk from 2.8% to about 1.7%. Over 1,000 stores have been shuttered during the past… Continue reading Will Macy’s ignite a new era of legacy retailer innovation?
Last week Macy's announced it had acquired Story, a New York-based concept store, and appointed founder Rachel Shechtman to be its new "brand experience officer." And, for the most part, enthusiastic gushing ensued. Let's simmer down, people. As I regularly write and speak on retailers' need to innovate and embrace a culture of experimentation, I would be a complete hypocrite if… Continue reading Macy’s acquires Story: Game changer or much ado about nothing?