For many brands, the "good old days" were when you were in complete control of your brand image and all the associated messaging around it. You dutifully prepared your annual marketing plans, you developed your various creative strategies, you bought your media and you flipped the switch. And hopefully your customer bought what you were … Continue reading Accepting and Embracing the Age of Conversation
Part of any remarkable customer growth strategy is what I like to call "ruthless experimentation." Old timey, product centric growth strategy was all about the big reveal. We spend months and months coming up with our bold new marketing plans and then--at this point, please pause dramatically--Ta-Da!--we see if (hope that?) the customer likes it. … Continue reading Ruthless Experimentation: What Are You Afraid Of?