From my experience, every industry has customers that are not loyal to ANY brand. I call these folks "promiscuous shoppers." They have strange seductive powers. They look so appealing--and what's more, when you show them a lot of attention, they are attracted to you, showering your brand with their business. In many cases, these customers… Continue reading Seducing the “Promiscuous Shopper”
Market share growth is a long-term key to success. As growth becomes harder to come by, growing share of wallet is going to be answer for many companies. Having a compelling customer strategy is critical. Companies that don't have one need to get one ASAP. Companies that have one need to press their advantage.