Compelling, creepy, annoying or just bad? Retail’s personalization opportunity

It's hard to believe it's been over 20 years since Martha Rodgers and Don Peppers' seminal book The One to One Future. At the time, Dr. Rodgers and Mr. Peppers (not to be confused with Mr. Rodgers and Dr. Pepper!) offered up the radical notion that mass, one-size-fits-all marketing would begin yielding to a brave new one-to-one … Continue reading Compelling, creepy, annoying or just bad? Retail’s personalization opportunity

Famous

Deep down many of us seek fame. Constant attention. Mass adoration. Approval on a grand scale. We get attached to the notion that our worth can be measured in breadth, not depth. Clicks and likes, over connection and intimacy. We try vainly to be "friends" with everybody, before we make friends with ourselves. Our heart … Continue reading Famous

The Retail Apocalypse And The Urgent Quest For Remarkable

Some love the "retail apocalypse" narrative. It's great clickbait, makes for captivating keynote speeches and gives consultants a hook to peddle complicated strategic frameworks. Alas, it's mostly nonsense. Physical retail is definitely different, but it's far from dead. The fact is plenty of new stores are opening, many traditional retailers and -- I hope you are sitting down … Continue reading The Retail Apocalypse And The Urgent Quest For Remarkable

Retail’s next punch in the face

Five years ago I wrote a post entitled: "The next punch in the face", which you can read here.  I began by quoting noted retail legend Mike Tyson who allegedly said "everybody has a plan until they get punched in the face." My point, more or less, was that in the world we live in, we're … Continue reading Retail’s next punch in the face