Last month, Chico's announced it plans to close 250 stores. Recently, H&M decided to shutter 160 locations. Last week, Charlotte Russe said it will close nearly 100. Of course, this is hardly a new phenomenon. In recent years, dozens of chains have concluded that a meaningful percentage of their stores are suddenly superfluous. I'm not talking about the … Continue reading Why are some retailers only now realizing they have way too many stores?
Amidst all the retail apocalypse nonsense it turns out that physical retail isn't dead after all. Last year some 3,000 new stores were opened and physical retail continued to have positive growth in most major global markets. One of my 14 predictions for retail in 2019 is the notion that, despite the presumed death of physical retail, quite … Continue reading The stores strike back
Nordstrom--not only one of my favorite places to shop but also a brand I regularly feature in my keynotes on remarkable retail--recently reported strong quarterly operating performance and raised its outlook. So, naturally the stock promptly got whacked--and continues to be caught up in the market downdraft. To be sure, a non-recurring $72MM charge related to credit card … Continue reading Nordstrom: No good deeds go unpunished
As the middle continues to collapse—and many well established retailers struggle to move from boring to remarkable—brands must continually seek new ways to become unique, more intensely relevant and truly memorable. One strategy that seems to be picking up steam involves so-called digitally native brands creating alliances with much larger legacy retail companies. Earlier this month, as … Continue reading Strange bedfellows? Legacy retailer and disruptive brand partnerships are on the rise.
Last week Nordstrom, the U.S.-based fashion retailer, announced the launch of a new loyalty program. Despite its rather uninspired name, The Nordy Club is intended to broaden customer engagement while increasing earn rates by 50% for members paying with a Nordstrom credit card. The new program also offers more access to services and personalized offerings. At first … Continue reading Nordstrom ups the ante with new loyalty program