Of course the obvious answer is "well, that depends." As the intersection of economic feasibility and consumers' willingness to adopt new technology hit a tipping point, for retailers that had invested big bucks in the brick-and-mortar distribution of music, books and games, the answer changed rather dramatically. Today's retail apocalypse narrative is nonsense. But it wasn't so long … Continue reading Physical stores: Assets or liabilities?
It's typically not difficult to calculate the cost of starting something, of moving ahead, of taking the plunge. Perhaps it's a new IT project or a marketing test. Possibly it's a decision to try a pilot concept or invest in a promising technology. Or maybe we're considering taking the next big step in a hopeful … Continue reading The price of waiting
There are two basic ways to enter a swimming pool. The first involves testing the water, cautiously inching your body into the pool as you slowly descend the steps or the ladder. It's all about deliberateness and the hope that this "safe" approach will allow you to avoid any unpleasantness. The second, of course, is to … Continue reading Plunge
In baseball we often see a batter "take a pitch." In other words, before the ball is thrown the batter decides he's not going to swing regardless of how good the pitch is. Sometimes this is a tactic to tire his competition--the pitcher--out. Sometimes it's an attempt to draw a walk because that's the best … Continue reading Taking Pitches
Twenty years ago the brilliant Chicago-based Steppenwolf Theater Company debuted Garry Marshall and Lowell Ganz' play Wrong Turn at Lung Fish. This farcical piece is an inquiry into the often harmful peculiarities of human behavior. In a pivotal scene, one of the characters wonders whether mankind may have made a profound wrong turn along the … Continue reading Wrong Turn at Lung Fish: Critical Decisions in Strategic Evolution