The upside of denial

Is there any? If your experience is anything like mine, you know how seductive denial can be. Denial is the temptress that helps us avoid pain. Denial keeps us in our comfort zone like a warm bath at the end of a long day. Denial creates the sense that defending the status quo is working … Continue reading The upside of denial

Where everybody knows your name. The “new shopkeepers.”

More and more the retail world is bifurcating. At one end of the spectrum, you have the high-efficiency players. Great prices, endless assortments, super convenience, built for speed. Amazon, Walmart, iTunes, Home Depot. You get the picture. While each go about it slightly differently, their world is mostly a mass market one. Customer segmentation means … Continue reading Where everybody knows your name. The “new shopkeepers.”