As much attention as both the growth and disruptive nature of e-commerce receives, few observers seem realize that often the economics of selling online are terrible (what I often refer to as "the inconvenient truth about e-commerce"). The fact is only a handful of venture capital funded "pure-plays" have (or will ever) make money and most are … Continue reading Unsustainable Customer Acquisition Costs Make Much Of Ecommerce Profit Proof
Since we seem to be a society that judges quickly, we often waste little time affixing all sorts of labels to all sorts of people and all sorts of situations. That guys a loser (not to mention low energy). We tried that before. This will never work. Your idea is stupid. To be sure, there's … Continue reading Whose idea of stupid?
Ah, the era of "profitless prosperity" is back. I still have my Pets.com sock puppet to remind me of those once glorious times. Barely a day goes by now that we don't hear about a stratospheric valuation (actual or rumored) for some digital darling. From Facebook to Twitter to Groupon, it seems that unless your … Continue reading Profitless prosperity
Not too long ago I had a very well-respected executive tell me he could not understand why anyone would buy a luxury product online if there were a physical store close to them. "They must have had a bad salesperson," he told me. If you are anything like me--and by that I mean the parent … Continue reading Zip it, your generation is showing
You don't have to spend much time on Twitter or Facebook to learn that "so excited" is included in a significant percentage of posts--and usually describes something as mundane as what the person is about to eat or that a new episode of Dancing with the Housewives of the Jersey Shore is about to come on. … Continue reading So excited! Just discovered hyperbole is the best thing ever!