Unsustainable Customer Acquisition Costs Make Much Of Ecommerce Profit Proof

As much attention as both the growth and disruptive nature of e-commerce receives, few observers seem realize that often the economics of selling online are terrible (what I often refer to as "the inconvenient truth about e-commerce"). The fact is only a handful of venture capital funded "pure-plays" have (or will ever) make money and most are … Continue reading Unsustainable Customer Acquisition Costs Make Much Of Ecommerce Profit Proof

Profitless prosperity

Ah, the era of "profitless prosperity" is back. I still have my Pets.com sock puppet to remind me of those once glorious times. Barely a day goes by now that we don't hear about a stratospheric valuation (actual or rumored) for some digital darling. From Facebook to Twitter to Groupon, it seems that unless your … Continue reading Profitless prosperity

Zip it, your generation is showing

Not too long ago I had a very well-respected executive tell me he could not understand why anyone would buy a luxury product online if there were a physical store close to them.  "They must have had a bad salesperson," he told me. If you are anything like me--and by that I mean the parent … Continue reading Zip it, your generation is showing

So excited! Just discovered hyperbole is the best thing ever!

You don't have to spend much time on Twitter or Facebook to learn that "so excited" is included in a significant percentage of posts--and usually describes something as mundane as what the person is about to eat or that a new episode of Dancing with the Housewives of the Jersey Shore is about to come on. … Continue reading So excited! Just discovered hyperbole is the best thing ever!