You've probably heard quite a few retailers proclaim some version of "customers who shop across our multiple channels spend 2, 3, 4, even 6 times, that of our average customer." When I worked at Sears that is what we saw and that is what we said. Years later, when I headed up strategy and multichannel … Continue reading Umm, so then why aren’t your sales better?
What if your company could never open another store? I'm not talking about relocations. I mean a truly new unit that adds top-line growth for your brand. That's pretty much the case in the US department store sector. Macy's, JC Penney, Dillard's and Sears (obviously) are closing far more full-line stores than they will open. … Continue reading No new stores ever!