Whatever title you have now, chances are you are about to pick up another one: Editor-in-Chief. The days of "stack it high and let it fly" are over. The days of making the consumer do most of the heavy lifting, well they're gone too. For most brands, standing out, much less winning, in the omni-channel … Continue reading Congratulations! You’ve just been promoted to Editor-in-Chief.
The explosion of content, whether on the internet or through traditional media, continues unabated. And what we are left with is a cacophony of messages, vying for our attention. As a consumer, wading through this sea of information can be overwhelming. And while there are more and better tools to make the journey a bit … Continue reading Curation