Retailers’ pointless pursuit of the promiscuous shopper

I'm not sure who said it first, but it's certainly true that great brands don't chase customers, they attract customers to them. But I think it goes deeper than that. This week, as many retailers close their books for the fiscal year, those that remain stuck in the boring middle are very likely to experience weakening margins--or margins that … Continue reading Retailers’ pointless pursuit of the promiscuous shopper