Last week, reports emerged that Barneys New York might again be headed toward bankruptcy. Many observers, including a fellow Forbes contributor, wonder whether the iconic Manhattan-based luxury retailer might be destined for the retail graveyard. I have some history with the brand (aside from having bought a suit there eons ago to look good for post-business-school job … Continue reading Here we go again. Can Barneys survive in luxury’s new world?
Two retailers are seeking to really put the high into high fashion. Last week Barney's New York, which operates 15 luxury department stores and outlets in the US, announced it would open "The High End" in its Beverly Hills flagship. Deemed a "luxury cannabis lifestyle shop" the new concept will be tucked away on the fifth floor … Continue reading Barneys and MedMen hope ‘high’ fashion will be a big hit
A powerful component of customer engagement is providing scarce, exclusive and relevant experiences that reinforce your brand positioning. "Members Only" or "By Invitation Only" marketing programs can be compelling messages that tell your customer that you truly appreciate their business. For years leading luxury retailers such as Bergdorf Goodman and Barney's have feted their best … Continue reading Members only? Or “Members Only” jacket?