Retail’s ‘halo effect’: New stores boost a brand’s website traffic by 37%, study finds

One of the recurring themes in my consulting, writing and speaking is that the distinction between online and physical shopping is increasingly a distinction without a difference. The key for most brands is to deploy a well harmonized, one brand, many channels strategy and to embrace the blur. Central to this notion is realizing that a physical … Continue reading Retail’s ‘halo effect’: New stores boost a brand’s website traffic by 37%, study finds

Will Macy’s ignite a new era of legacy retailer innovation?

The moderate department store sector has been struggling for some two decades; first losing share to category killers and discount mass merchants, then to off-price retailers and now, increasingly, to Amazon. Since 2008, department stores' share of total retail has sunk from 2.8% to about 1.7%. Over 1,000 stores have been shuttered during the past … Continue reading Will Macy’s ignite a new era of legacy retailer innovation?