Luxury Market Research Smackdown

A number of media outlets have picked up on the debate between Pam Danziger of Unity Marketing and Ron Kurtz of the American Affluence Research Center (AARC) concerning the future of the luxury market.  Let me boil it down for you. In a recent AARC report Kurtz recommends that: "Luxury brands and luxury marketers should … Continue reading Luxury Market Research Smackdown