I suspect hardly anyone is surprised when an ailing retailer announces plans to shutter locations en masse. Across the last several years we've seen dozens of once mighty chains close hundreds of stores in hopes of staving off a trip to the retail graveyard. Last week, having already closed some 120 stores in a bid… Continue reading The critical question for struggling retailers: Too much store or not enough brand?
Just a couple of years ago the conventional wisdom was that e-commerce was going to wreak havoc with every aspect of physical retail. This "e-commerce will eat the world" hypothesis continues to drive the "retail apocalypse" nonsense. It has even caused some normally level-headed analysts (and some maybe not so much) to suggest that brick &… Continue reading Pure-play e-commerce’s scaling woes continue
As Amazon continues to steal significant market share in most product categories, many retailers find themselves on their heels desperately seeking an antidote to the online behemoth's growing dominance. Investing in the long tail, improving web site performance and reducing shipping time and pricing are tactics being pursued to neutralize the threat. More recently, though, quite… Continue reading Are private brands key to beating Amazon?
As the US goes to the polls today, it really doesn't matter whether one identifies as a Democrat, Republican, Libertarian or whatever. Whether we prefer Beto or Ted, Andrew or Rod, Stacey or Brian means precisely nothing if we don't go vote. It turns out that our strongly held beliefs and eloquently worded arguments on… Continue reading It always comes down to turnout
At the beginning of the year I published "A Baker's Dozen Of Provocative Retail Predictions For 2018." In No. 11, I opined that the industry's problem with returns would soon start to get the attention it deserves. For awhile now I have seen the growing rate of costly product returns as a ticking time bomb—particularly as e-commerce garners greater share.… Continue reading We’ve created a monster: Retail’s growing returns problem
As the middle continues to collapse—and many well established retailers struggle to move from boring to remarkable—brands must continually seek new ways to become unique, more intensely relevant and truly memorable. One strategy that seems to be picking up steam involves so-called digitally native brands creating alliances with much larger legacy retail companies. Earlier this month, as… Continue reading Strange bedfellows? Legacy retailer and disruptive brand partnerships are on the rise.
One of the recurring themes in my consulting, writing and speaking is that the distinction between online and physical shopping is increasingly a distinction without a difference. The key for most brands is to deploy a well harmonized, one brand, many channels strategy and to embrace the blur. Central to this notion is realizing that a physical… Continue reading Retail’s ‘halo effect’: New stores boost a brand’s website traffic by 37%, study finds
After learning that Amazon might open up to 3,000 Go stores by 2021, the industry was still catching its collective breath when the retail behemoth opened an entirely new format in Manhattan's Soho neighborhood last week. Amazon 4-Star is the latest move into physical retail on the part of the once online-only retailer, joining Amazon Books and Whole Foods.… Continue reading Will Amazon 4-Star live up to its reviews?
In my current keynote, I make the observation that many retailers have gotten themselves into trouble watching the last decade or so happen to them. Primarily for this reason, No. 8 in my "Essentials of Remarkable Retail" is the need to be "Radical" and to embrace a culture of experimentation. Clay Christiensen, Gary Hamel and many others have highlighted how legacy… Continue reading Gee, I thought you were in the mattress business?
It's hard to underestimate the success and increasing power of Amazon. Their market cap hovers just under $1 trillion. Their growth rates have been astounding. By most estimates Amazon now accounts for nearly 50% of all US e-commerce revenues, roughly 5% of all retail and is significantly bigger than their next 10 competitors combined. One study has some 55%… Continue reading Plot twist: Amazon’s future may soon be tied to physical stores