Your customers aren’t buying your products

I don't mean your customers are no longer buying your products. Because if they aren't buying from you anymore they are no longer customers. And that's a different blog post. I mean the main reason your customers bought from you in the first place--and the reason they continue to buy from you--isn't because you have the … Continue reading Your customers aren’t buying your products

Tell a better story

You sell a product that is losing out to Amazon on price and convenience? Stop chasing your tail in the pursuit of ever lower prices or fanciful plans to get into the same-day delivery business. Tell a better story; one rooted in deep customer relevance and remarkability. You run a non-profit that has trouble getting … Continue reading Tell a better story

If you accepted the truth would you change your mind?

Regular prices at many retail stores are fictional and we only pay them if we are naive or careless. Still we pat ourselves on the back for how much we saved during the last big sale. We choose the salad at the fast food joint when the burger is actually the healthier option. Most products at … Continue reading If you accepted the truth would you change your mind?

Never underestimate the power of a symbol

Donald Trump is a lout and oafish buffoon. He may be a good business person, but he is wholly unqualified to be President and, thankfully, just about everyone knows it. Bernie Sanders is smarter and clearly demonstrates a capacity for empathy and self-awareness that The Donald sorely lacks. But he's not going to be President … Continue reading Never underestimate the power of a symbol