Being Remarkable · Brand Marketing · Holiday Sales · Personalization · Retail

Massively easy. Precisely wrong.

Most of the year turn on the TV, open your Inbox, wade through the Sunday paper and just about all you see are advertisements filled with store-wide sales and category-wide coupons and double points this and double points that. During this Holiday season it's even worse. More advertising. Promotions layered on top of promotions. Door… Continue reading Massively easy. Precisely wrong.

Holiday Sales · Retail

Black Friday, Cyber Monday and the din of irrelevant analysis

During the past week--unless you were blissfully disconnected from all sources of media--you were likely inundated with news articles, tweets, posts and endless TV stories about Americans as weapons of massive consumption. Reporters and pundits alike pontificated about the significance of earlier and earlier store openings, the relentless quest for the best "door busters", the… Continue reading Black Friday, Cyber Monday and the din of irrelevant analysis