Forget Black Friday and Cyber Monday — For most retailers, it’s really about December sales

By now hopefully folks are beginning to accept that Black Friday and Cyber Monday are mostly media events—some would say "media traps"—that actually reveal next to nothing about how the holiday season will ultimately turn out. Moreover, aside from the generally hard to get "door busters," the best deals are often found over the next several weeks, not on the … Continue reading Forget Black Friday and Cyber Monday — For most retailers, it’s really about December sales

Cyber Monday and the world’s easiest retail prediction

There are a lot of things that are hard to know about the future of retail. Predicting that Cyber Monday will set a record is not among them. One doesn't need a team of analysts, the latest in machine learning algorithms, IBM Watson or a Ph.D in statistics to come to this conclusion. One just needs to acknowledge … Continue reading Cyber Monday and the world’s easiest retail prediction

The mass hysteria we call ‘Black Friday’

I will admit that I have been more than a little Grinch-like about both Black Friday and its unfortunately named cousin "Cyber Monday" for some time. While it's an exaggeration to say it's all much ado about nothing, there are a few inconvenient truths about Black Friday that are worth remembering. It's not the biggest shopping day of … Continue reading The mass hysteria we call ‘Black Friday’

With Cyber Monday behind us, the real holiday shopping season begins

As I wrote last week, the noise around Black Friday and Cyber Monday is mostly a bunch of hype. Both days represent a relatively small percentage of total holiday sales, and are even less important when you consider their contributions to profits given the amount of discounting that occurs. Moreover, there is little evidence that a "good" … Continue reading With Cyber Monday behind us, the real holiday shopping season begins

Hype-y holidays: ‘Black Friday’ and other nonsense

Brace yourself. The media hype around Black Friday and Cyber Monday is now at a fevered pitch. Don't fall prey to the nonsense. But you can rest assured that as we emerge from a tryptophan-induced haze Friday morning and turn on just about any news outlet you will witness some hapless reporter standing in a … Continue reading Hype-y holidays: ‘Black Friday’ and other nonsense