I don't mean your customers are no longer buying your products. Because if they aren't buying from you anymore they are no longer customers. And that's a different blog post. I mean the main reason your customers bought from you in the first place--and the reason they continue to buy from you--isn't because you have the … Continue reading Your customers aren’t buying your products
In today's retail world there are a few truths I hold to be self-evident: Folks don't need or want much more stuff, so we had better not count on overall spending growing much, if at all. With just about anything available anytime, anywhere, anyway, competing on scarcity of information and access is no longer a … Continue reading Are you done cutting those cookies?
The overwhelming majority of the ads that are run are not the least bit relevant to any one of us. In fact, we've grown accustomed to skipping through them when we can--or simply tuning them out when we can't. Even a well-curated social media stream contains an awful lot of information that we couldn't care less … Continue reading Just about everything is noise
As has become a tradition, I present my most popular blog posts from this year. Bleak Friday Learning to surf I see dead marketers Omni-channel myths, distortions and, yeah, that's just silly What if omni-channel is too expensive? An end to omni-channel? It's later than you think Luxury retail's big stall Sears: The world's slowest … Continue reading My top ten posts of 2015
Somehow we seem to forget that in business the good times don't last forever. When the economy is strong, most decently run mature businesses thrive. For an earlier stage company, once it starts to gain traction, new customers come relatively easily and competitive forces are minimal. But there will come a time when the music stops. … Continue reading When the music stops