Your customers aren’t buying your products

I don't mean your customers are no longer buying your products. Because if they aren't buying from you anymore they are no longer customers. And that's a different blog post. I mean the main reason your customers bought from you in the first place--and the reason they continue to buy from you--isn't because you have the … Continue reading Your customers aren’t buying your products

Are you done cutting those cookies?

In today's retail world there are a few truths I hold to be self-evident: Folks don't need or want much more stuff, so we had better not count on overall spending growing much, if at all. With just about anything available anytime, anywhere, anyway, competing on scarcity of information and access is no longer a … Continue reading Are you done cutting those cookies?

Just about everything is noise

The overwhelming majority of the ads that are run are not the least bit relevant to any one of us. In fact, we've grown accustomed to skipping through them when we can--or simply tuning them out when we can't. Even a well-curated social media stream contains an awful lot of information that we couldn't care less … Continue reading Just about everything is noise

My top ten posts of 2015

As has become a tradition, I present my most popular blog posts from this year.  Bleak Friday  Learning to surf  I see dead marketers  Omni-channel myths, distortions and, yeah, that's just silly  What if omni-channel is too expensive?  An end to omni-channel?  It's later than you think  Luxury retail's big stall  Sears: The world's slowest … Continue reading My top ten posts of 2015

When the music stops

Somehow we seem to forget that in business the good times don't last forever. When the economy is strong, most decently run mature businesses thrive. For an earlier stage company, once it starts to gain traction, new customers come relatively easily and competitive forces are minimal. But there will come a time when the music stops. … Continue reading When the music stops