The best time to buy a plunger

Regardless of what industry you are in, you’ll probably agree that the pace of change is accelerating and that, more and more, the forces of disruption–digital or otherwise–are rocking many organizations to their core.

It wasn’t all that long ago that when faced with significant emergent trends, most companies had a fair amount of time to study shifting consumer behaviors, analyze potential competitive dynamics and deliberately plot their response.

Today? Not so much.

Every week it seems we learn of a once powerful brand that finds itself in an existential crisis. And most times, as we look back, it’s painfully obvious that had that company taken the threats more seriously, had they been willing to embrace a culture of innovation and experimentation more fully and had they started earlier they wouldn’t find themselves in such deep…uh…trouble.

Chances are it’s later than you think.

There’s never been a worse time to be a defender of the status quo.

And as a wise man once said, the best time to buy a plunger is before you need a plunger.

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