When someone we care about fails to admit they have a serious problem and fails to do the work to remedy it, are we shocked when they eventually experience the consequences of their addictive or dysfunctional behavior?
Are we surprised one little bit when a brand facing stiff competition and highly disruptive forces finds itself struggling to stay in business because it never bothered to get serious about innovation?
Is it at all astonishing that deficits mount or poverty persists or bridges collapse when politicians lack the courage to address the root causes and constantly kick the can down the road?
In The Sun Also Rises one of Hemingway’s characters famously answered the question of how he went bankrupt by saying: “Two ways. Gradually, then suddenly.”
If we are honest, many of us see the wall we’re going to crash into long before we feel the impact. But fear keeps us stuck in inaction and false hope.
Liars lie. Gravity always wins. And few problems unaddressed magically fix themselves.
The best time to start was likely years ago. The second best time is now.