Imagine the lead runner in a marathon stopping at Mile 6, throwing his arms up in the air, engaging in a series of high fives and a receiving a dousing of champagne.
Imagine your Captain coming over the loudspeaker to welcome you to London while your plane is still over the middle of the Atlantic.
Imagine spiking the football a yard before you’re actually in the end zone.
Imagine a bunch of legislators taking a victory lap for transforming one sixth of the US economy without any impact data and well before a law has actually been passed. Well, I guess that’s not so hard to imagine.
But I digress.
Your cool entrepreneurial concept is not the same as an actual viable business.
My idea for a book is far from a published manuscript. And all those blog drafts I have saved? So what, who cares?
Unless it ships, it might as well not exist.
To be fair, we have to start somewhere. And until we’ve started, we remain stuck in intention, wishes, hopes and dreams. So good on you for launching, for taking that first step, for putting yourself out there.
So, sure, let’s feel good about our progress along the way. Appreciating the journey and enjoying the ride is important. But let’s refrain from declaring victory until we’ve made a real difference in the world.
It turns out, if it’s important, people will remember what you did.
And trust is a very hard thing to win back.