Escape velocity

There is a concept in physics called escape velocity. Escape velocity is the minimum speed needed for an object to break free from the gravitational attraction of a massive body and continue moving forward without further propulsion.

Now I may be pushing the analogy a bit–not to mention my basic comprehension of complex scientific theories–but I think businesses, brands, project teams, individuals, and organizations of just about any type, can benefit from understanding what their own version of escape velocity is and by identifying the fundamental factors which fight against achieving it.

We all suffer from powerful forces that hold us back. All too often, the greater the aspiration or risk, the more we feel a strong pull back to the tried and true, the warm and comfortable, the familiar. The fear of being wrong or looking stupid can be tough to break free from, as evidenced by the simple fact that many of us never do.

And even if we begin to conquer our own insecurity, even when we stop listening to the voices that tell us to slow down or reconsider, even when we muster the courage to say “here I made this“, the gravity-like forces can creep back in, killing any inertia we might have gained.

In other situations we don’t achieve escape velocity because we lack adequate resources, key information or the requisite skills and capabilities. Here, if my experience is at all common, it’s rarely the case that we are unaware that we need these things. Most often we simply fail to ask for the help we need or we’re afraid to go from knowing to doing.

The beauty of achieving escape velocity is that things become so much easier. The forces that once limited us are no longer constraints. We no longer find ourselves saying “if only…” Momentum is achieved. We go from constantly selling our ideas to actually doing the work. We begin to find our flow.

It’s obviously easier said than done.

But, from where I sit, if we don’t understand The Resistance it’s a much tougher dragon to slay.







3 thoughts on “Escape velocity

  1. Beautiful. Absolutely beautiful. I recently began my own venture and named it The Inertia Project with this exact idea in mind. It takes a nudge to set something in motion, but once in motion, it continues. I’ve had to overcome my own Resistance and aim for my own escape velocity. It’s simultaneously terrifying and terrific. This captures my exact feelings on my adventure so far and where I hope to land someday – THANK YOU!!

  2. Its really amazing to apply the concept of escape velocity for business and correct also. But in order to reach above from gravitational forces of competitors, customers, suppliers, the threat forces from possible substitutes, one has to be always above with the internal ( or integrated ?) support (Force) on continual basis. This internal force is the result of all strengths of all departments whose resultant force should be much more than the sum of all external gravitational pull.

    Hence to become market leader is easy, but to maintain that position is very difficult in the era of competition and creativity

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