Shift happens. And it’s never been more expansive and dynamic.
The shift from brick & mortar to e-commerce.
The shift from “going online” to living online.
The shift from traditional media consumption to a digital first model.
The shift from silo-ed customer experiences to harmonious ones.
The shift from highly intentional shopping to more spontaneous “micro-moments.”
The shift from isolated customer journeys to those that are deeply connected.
The shift from brands’ being in control to empowered consumers who are increasingly calling the shots and dictating their requirements.
The shift from one-size-fits-all to highly personalized interactions and marketing. The end of mass, the beginning of us.
Confronted with these profound shifts, the tendency of many organizations is to go on the defensive. Overwhelmed by the shifting tides–and afraid to take risks in a fast-moving and highly uncertain environment–they circle the wagons to fight the changes or develop plans to cope with them. But survival is not enough.
When shift happens our goal has to be to understand it, to accept it and to go through it rather than around it. We must embrace it in a desire to thrive, not simply survive.
And most importantly, we need to get out in front of it well before it hits the fan.
H/T to Seth